That seems to be the new mantra for the main stream media which is left with its mouth gaping, wondering how this alternative form of media is giving it some competition.
From analyzing why people write their own stories online for everyone to read to why blog tags are so famous, to Time magazine dedicating its Person of the year to ‘you’ (meaning us) who sit staring at our computer monitors, typing away in this virtual world, to mainstream media websites having a mandatory blog section (From BBC, Washington Post to our very own CNN-IBN, Times of India), blogging is becoming quite popular.
From technologists to sociologists, all are trying to understand this booming new virtual world which started with websites, emails, chatrooms, forums, e-commerce and e-education. Each development was hailed as the ‘next big thing’. In that line, christened as Web 2.0, this new wave called blogging has become the latest craze.
As more and more people bridge the technological divide, the blogosphere is set to grow. A case in point is our very own O3, where so many bloggers have joined in the last year or so.
As the rule goes, everything which goes up, has to come down, so will the enthusiasm about blogging. But its too soon to ask the question-when? Till then we can all blog away to glory.
Originally posted on Wednesday, January 03, 2007 2:07 PM
Showing posts with label Media. Show all posts
Showing posts with label Media. Show all posts
Tuesday, August 26, 2008
Dial M For Media
Amidst the criticism which the Indian media faces for reducing news to infotainment, it still hasn’t lost touch with the real issues, the issues which affect the common man.
When Priyadarshi Mattoo case was forgotten, media played a commendable role to bring it to the forefront.
Though it cannot take all credit for the judgment, it has again brought to the front the two P’s of media – power and pressure.
Finally after watching prince-rescued-drama, snake-after-man-drama, driverless-car-drama, matuknath-love story-drama, girls-getting-into- Prime Minister’s-residence drama and almost losing hope that I would never be subjected to some kind of intellectual stimulation or issue based news, this comes like a breath of fresh air.
Though broadcast journalism has come into the limelight for all the wrong reasons – sensationalizing of unimportant ‘news’, magnifying issues which didn’t need to be in the spotlight. This form of media is quite new in India, not taking into account doordarshan, the sarkari channel which has been there since 1959, where news anchors drone about lifelessly, looking almost bored.
The private players still have teething troubles as their foray into the industry is about a decade old.
When compared to the biggies in the west, they don’t quite match up. But given the experience and the fact that western broadcast media had started to establish in first half of 1900s, we still have some catching up to do.
Another dynamics which are peculiar to India are the ‘target audience’. There is a distinction between urban and rural audience and the news channels cater to especially to them.
With time, I hope the broadcast media evolves and instead of dumbing down the audience, it sensitizes them. And inspite of being commercialized, continues to raise important issues and as they call it ‘fight for the underdog’.
Originally posted on Tuesday, October 31, 2006 12:28 PM
When Priyadarshi Mattoo case was forgotten, media played a commendable role to bring it to the forefront.
Though it cannot take all credit for the judgment, it has again brought to the front the two P’s of media – power and pressure.
Finally after watching prince-rescued-drama, snake-after-man-drama, driverless-car-drama, matuknath-love story-drama, girls-getting-into- Prime Minister’s-residence drama and almost losing hope that I would never be subjected to some kind of intellectual stimulation or issue based news, this comes like a breath of fresh air.
Though broadcast journalism has come into the limelight for all the wrong reasons – sensationalizing of unimportant ‘news’, magnifying issues which didn’t need to be in the spotlight. This form of media is quite new in India, not taking into account doordarshan, the sarkari channel which has been there since 1959, where news anchors drone about lifelessly, looking almost bored.
The private players still have teething troubles as their foray into the industry is about a decade old.
When compared to the biggies in the west, they don’t quite match up. But given the experience and the fact that western broadcast media had started to establish in first half of 1900s, we still have some catching up to do.
Another dynamics which are peculiar to India are the ‘target audience’. There is a distinction between urban and rural audience and the news channels cater to especially to them.
With time, I hope the broadcast media evolves and instead of dumbing down the audience, it sensitizes them. And inspite of being commercialized, continues to raise important issues and as they call it ‘fight for the underdog’.
Originally posted on Tuesday, October 31, 2006 12:28 PM
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